CAMPAIGNS - York and national
Veg Cities is a feature campaign of Sustainable Food Cities (SFC), led by food and farming charity Sustain in partnership with the wider Peas Please initiative. The aim of Veg Cities is to increase availability and consumption of vegetables. Food partnerships and local authorities can achieve this by working with a range of local businesses and organisations, from convenience stores to schools and local markets, in six different areas: Promote veg through marketing work, public facing campaigns, challenges and competitions Improve access to veg through an increase in the lines available in retail, in out of school activities and to those particularly in need Promote growing, cooking and eating through support to food growing and investment in training and skills Support local businesses to increase veg on offer through access to land, in planning, business rate relief or other policy tools Transform catering and procurement by getting at least two portions of veg in every meal of local restaurants and caterers Reduce waste through monitoring, redistribution of surplus and roadshows, workshops and city-wide campaigns The SFC Veg Cities campaign links with the Peas Please initiative which aims to secure commitments from industry and government to improve the availability, acceptability (including convenience), affordability, and quality of the vegetable offer in shops, schools, fast food restaurants and beyond. This will, in turn, stimulate increased vegetable consumption among the UK public, particularly children and those on a low income. Veg Cities works as the local expression of this national project.
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CAMPAIGNS - York and national
Veg Cities is a feature campaign of Sustainable Food Cities (SFC), led by food and farming charity Sustain in partnership with the wider Peas Please initiative. The aim of Veg Cities is to increase availability and consumption of vegetables. Food partnerships and local authorities can achieve this by working with a range of local businesses and organisations, from convenience stores to schools and local markets, in six different areas: Promote veg through marketing work, public facing campaigns, challenges and competitions Improve access to veg through an increase in the lines available in retail, in out of school activities and to those particularly in need Promote growing, cooking and eating through support to food growing and investment in training and skills Support local businesses to increase veg on offer through access to land, in planning, business rate relief or other policy tools Transform catering and procurement by getting at least two portions of veg in every meal of local restaurants and caterers Reduce waste through monitoring, redistribution of surplus and roadshows, workshops and city-wide campaigns The SFC Veg Cities campaign links with the Peas Please initiative which aims to secure commitments from industry and government to improve the availability, acceptability (including convenience), affordability, and quality of the vegetable offer in shops, schools, fast food restaurants and beyond. This will, in turn, stimulate increased vegetable consumption among the UK public, particularly children and those on a low income. Veg Cities works as the local expression of this national project.
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